Designers Shaping Business Strategy

Business and design don’t always go hand-in-hand. People usually come up with a business plan first, and then bring a designer to implement. That doesn’t always work. Companies flourish when their products answer human needs. And if you want your business strategy to be inherent in your product, the strategy has to be inherent in the design.

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So how can your designer shape your business strategy? 
Designers understand the business landscape differently than the business guys. Where you see increased time on site, a designer might wonder if some interactions could produce less friction. Where you see users, designers see people. A designer will push back on ideas that might undermine the product’s design. He/she will ask questions that help you develop a solid vision, and with that develop a winning design.

Hire a good designer, more than one if that’s what your company needs, and integrate them into the relevant teams of your business. As your designers become more involved in strategic decision-making, your company will thrive.