Why Designers Must Learn about Business
Okay, we’re not saying that you need to have a solid business background, but as a designer, you need to understand the business you work for, so you can have insightful conversations, offer valuable input, and help the business succeed.
Teamup Team
Companies like Airbnb, facebook, google, and slack use design-led solutions to impact the core of their businesses, by having designers focus more on what the business needs than how perfect every pixel looks.
How can you do that?
- Start by figure out what your organization needs in order to grow, and then think about how design can help you achieve that.
- Learn about business principles; how to choose business models, how to manage teams, how to conduct competitive analysis, how to make projections…etc.
- Ask and learn about issues a CEO faces, and think of ways to use design to help create solutions.
- Don’t neglect your craft, but enhance it by stepping back and looking outside your design bubble to create solutions that are more impactful.
