Your Business Can Innovate Like Google
Yes, it can!
Big corporations have the resources, but you have the agility and proximity of team members. To innovative as Google when launching your product/services, all you need to do is:
- Set a deadline for your launch: 100 days.
- Assign a specific team to be in charge of the process.
- This person will be responsible for driving your team, keeping them engaged, and push for speed. You don’t need to outsource consultants, just choose someone from your team who is comfortable with challenges, has enough authority to make decisions and get others to follow their lead.
- Start with the first most important problem to solve.
- Most small businesses would come up with new initiatives that are irrelevant to their services. Don’t do that. Decide what kind of issues you’re interested in and experienced in, which ones your customers will respond to. If you’re not sure about your their’ opinion, ask. It’s important to learn if your new initiative is an important issue your customer needs solving.
